Istinye University participated in the World Marketing Summit 2025 Istanbul—one of the most prestigious global platforms in marketing—with strong academic representation and a visionary approach. This year’s summit, hosted in Turkey, focused on the transformation of the marketing discipline. Istinye University stood out with its scientific perspective and valuable contribution to the award ceremony.
Artificial Intelligence and Marketing Sustainability on the Agenda
Dean of the Faculty of Economics, Administrative and Social Sciences, Prof. Dr. Figen Yıldırım, took part in summit sessions with her academically driven insights and strategic perspective, helping shape discussions on the future of marketing. Her contributions in panels focused on the impact of artificial intelligence on marketing, digital transformation, and sustainability were closely followed by both national and international participants. Prof. Dr. Yıldırım not only brought an academic lens to the summit but also helped build a bridge between academia and industry professionals.
Celebrating the Solutions of the Future
During the summit’s award ceremony, innovative projects that developed creative solutions in the marketing field were honored. Representing Istinye University, Prof. Dr. Figen Yıldırım presented the Artificial Intelligence Campaign Award, the Innovation and Creative Idea Award, and the Digital Marketing Campaign Award. These awards, presented under the university’s leadership, aimed to encourage transformative work in marketing and highlight impactful practices within the industry. The ceremony underscored Istinye University’s contributions not only to academic knowledge production but also to sectoral development and collaboration.
Istinye University proudly showcased its innovative approach in digital transformation and sustainable marketing on the global stage at World Marketing Summit 2025. We sincerely thank Prof. Dr. Figen Yıldırım for representing our university with distinction at this prestigious event and wish her continued success.
